The new head of experience at Ledger is the former digital head of the luxury brand group LVMH

Ian Rogers, recently appointed as head of expertise at Ledger, says digital assets are moving from „science fiction“ to popular adoption.

The revolving door between traditional finance and the crypt-currency space is well established. Now, executives in the luxury goods sector seem to be following in its footsteps.

Ian Rogers, formerly the digital director of LMVH, is taking on a new role as „experience manager“ at Ledger, the well-known French manufacturer of cryptomoney hardware and software. LMVH was formed in 1987 from the merger of the haute couture house Louis Vuitton and Moët Hennessy, which in turn was formed from the merger of champagne maker Moët & Chandon and cognac producer Hennessey, in 1971.

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The newly created role of experience manager is to take over the business-consumer operations and „reinvent the user experience“ of Ledger products.

In an official statement, Rogers gave an idea of how he plans to approach this new role:

„I remember when you couldn’t just say ‚go to my website‘ […] You had to explain the concept of the Internet first […] I love those moments when technology moves from science fiction to mainstream, to popular adoption. Digital assets are on the verge of this movement.
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Rogers also referred to the „inevitable transformation“ of marginal and geeky technology into a mass product, and to the „revolution“ of cryptomonies when he spoke of Ledger and the nascent digital asset industry.

At LMVH, where he worked from 2015 onwards, Rogers‘ work involved reviewing e-commerce strategy in luxury brands and applying new technologies, such as large data and AI, to help achieve this. Prior to LMVH, he worked at Apple Music, Yahoo Music and Beats music, and began his career as a website developer for the American band The Beastie Boys.

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Crypto currencies have often been described as a „counterculture“ of finance, both in academic papers and in the mainstream press, because of their origins in the libertarian movements and cypherpunk. Now that their appeal has broadened, and their relationship with mainstream finance has become increasingly intertwined, Ledger’s move to luxury brand executives on board is perhaps not as surprising as it would have been in the less conventional early days of the industry.